What is a cookie?
A cookie is a small piece of text that websites send to the browser and is stored on the user’s terminal, which may be a personal computer, a mobile phone, a tablet, etc. These files allow the website to remember information about your visit, such as language and preferred options, which can make your next visit easier and make the site more useful for you. Cookies play a very important role in improving user experiences on the web.
Type of cookies
Technical cookies, which include:
(1) navigation or session cookies: these are essential to allowing the User to navigate the site and use its services. It would be impossible, in fact, to provide the services requested by the User without them. Examples are cookies designed to make home banking transactions secure, for instance, or cookies that save purchases in online shopping as well as those that facilitate the downloading of webpages visited;
(2) Performance/analytical cookies: these gather information relating to the pages most often visited by Users, and error or malfunction messages relating, for example, to incorrect displaying of web pages; they don’t collect personal information regarding individual Users, simply aggregate information useful to improving the functioning of the site;
(3) Cookies functional to the usability of the Site and services (“functionality cookies”): these allow the site to remember certain information chosen by the User or referable to him/her (for example, user name, pre-selected language, nationality, preferences) to improve the navigation experience; they can also allow the recording of choices made regarding the layout of pages visited or facilitate the provision of services requested by the User (for instance, by saving the geographical area the User comes from and automatically linking the services requested to it). They gather personal data which normally remain anonymous;
Profiling cookies, which include:
(1) Targeting or marketing cookies: these remember the browsing patterns of the User with the aim of providing the latter with advertising messages that correspond to his/her interests and preferences or to avoid resending the same advertising message as well as to measure the efficacy of advertising campaigns through statistical analysis of data;
(2) Third party targeting or marketing cookies: these are used in certain cases by advertising operators with the consent of the site manager and can supply not just the manager of the site but also third-party advertisers with information on the User’s navigation habits.
Opting Out of Cookies
For detailed information on how to do this, look in your browser’s help information, or for an overview of the most common browsers, you can visit:
Advertising companies also enable you to opt-out of receiving targeted advertising, if you would prefer to do so. This does not stop cookies being set, but it does stop these companies using and collecting some data. For more information and opt-out controls, please go to: http://www.youronlinechoices.eu/